Emmenegger Nature Park is a veritable treasure trove of flora, fauna and nature trails.
Each season brings a unique sense of beauty to the park, available for all to explore.
Its crowning jewel is the view it offers of the Missouri River, which flows along its western border.
Its current branding, mapping and signage, however, does not do the park justice, and does not
live up to the environmental spectacle that the park provides. We took it upon ourselves to create
a map and logo that captures the essence of Emmenegger: a place where you can be one
with nature and witness the majesty of the Missouri River.
Each season brings a unique sense of beauty to the park, available for all to explore.
Its crowning jewel is the view it offers of the Missouri River, which flows along its western border.
Its current branding, mapping and signage, however, does not do the park justice, and does not
live up to the environmental spectacle that the park provides. We took it upon ourselves to create
a map and logo that captures the essence of Emmenegger: a place where you can be one
with nature and witness the majesty of the Missouri River.
My role in this project included initial logo sketches, signage and 3D interactive map.
CONCEPTS
Several logo sketches; we were inspired by the park's many winding paths and made many iterations based upon them.
We experimented with various ways to present our map. The second and third concepts became the bases for our physical
and AR maps, respectively.
and AR maps, respectively.
FINISHED PRODUCTS
